Malcolm Gladwell highlights what he calls The Tipping Point i.e. the moment / level where events tip and the momentum for change becomes unstoppable. He refers to three “agents of change” which he labels “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”.
“Six degrees of separation doesn’t mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.”
Now, I know this book is a classic when it comes to business books, and this is exactly what got me to buy it, and what is making me review it, yet…
The examples and theories used are basic academic business knowledge. Two of the cases discussed can be found in the book Freakonomics. Moreover, from the Theodore Levitt’s Product Life Cycle (PLC) to Geoffrey Moore’s Chasm, the theories are too commonly known.
This book brings very little added value to anyone with a marketing background.
A BIG disappointment.